2013: what does it bring to SEO

Although, there has been a dramatic change in the world of internet over the last few years but there are some constants that will always play a vital role for the Web professionals in the development of their internet strategy. SEO (Search Engine Optimization) is definitely one of them. However, it doesn’t mean that SEO practices will remain the same in 2013. Let’s have a closer look at some important SEO trends for the year 2013:

Mobile Search

Since the release of iPhone, mobile has become an emerging trend in SEO. Due to the addition of hundreds of millions of smartphone users and increased diversification in tablet market, mobile search is no more a novelty. Thus it is important for the websites and blogs to get prepared for mobile capabilities and mobile searches, as there will be an additional amount of traffic from mobile devices. It will require the website owners to include the mobile specific Web formatting for easing their job.

The importance of being earnest – Learning the art of marketing

Marketing through social media involves some fun act. This means, you can share various pictures and images, content and also videos and even idea, based on the products and services you offer. You will have to work on synergy with various social media websites, in order to gain the desired amount of traffic coming to your website. However, it is important for you to be earnest about what you are doing, about achieving your dream and goal. Therefore, it is equally important for you to set a goal and plan things ahead. For as C.S. Lewis says “You are never too old to set another goal or to dream a new dream.”

Social media and marketing techniques 

There are some important techniques that you can follow, in order to market your products or your services, or rather your business through the social media websites. Some of these are:

SEO – An essential tool to drive traffic to your website

You might have put in the maximum efforts possible when it comes to your company website, but even then your efforts might totally go for naught. SEO or search engine optimization happens to be one of those tools which help your website get those high search rankings. This increases the number of visitors to your company’s website.

      What’s SEO actually?

Before you get into anything else, it’s important for you to understand what exactly SEO is. This’ll help you use it effectively for your company’s website. Whenever you enter a particular query in a search engine and hit “enter”, then you see a list of web results that’ll come up and these contain the term you had typed in the search engine box. Now, it’s a common tendency among users to visit those websites that come right on top of the search engine results. This is just a psychological tendency as users believe that these results will cater more particularly to their query. The reason why some of the websites rank better than the others is because of the technique called search engine optimization or SEO.

Mission Possible - Mobile Marketing Conference 2013

We are delighted to continue with our 50% early bird discount for the upcoming Mobile Marketing Conference.

The conference takes place in the Lighthouse Cinema on February 7th, 2013. The focus of this conference is "Mobile: Mission Possible" and we are delighted to be bringing together some of the leading experts from around the globe who will help you to understand how you can focus your business on Mobile Marketing for 2013.

Top 20 Digital Marketing Blogs

• Seth Godin — Of course we had to add one of the most famous marketing gurus of all time
• Hard Knox Life  — Dave Knox brings fresh perspective to digital marketing trends and overall marketing strategy
• Guy Kawasaki  — Guy Kawasaki shares his incredible insights from years of experience at Apple and other leading companies
  Chris Brogan — Chris Brogan, a social marketing guru, posts the latest insights for marketers

• AdRants  — Steve Hall takes no prisoners in his reviews of the latest ad campaigns
• Ads of the World  — Want inspiration? Check out creative minds from around the world
• AdFreak  — From the folks at AdWeek, AdFreak is the go-to for the latest ad campaigns (with some insights)

7 Important Things for Digital Marketers

Digital marketing is evolving and the changes that are happening with digital marketing are being implemented at light speed.  If organizations take weeks of Power Points to get the ball rolling they just might find that what they wanted to do is outdated requiring them to start all over again.  There is no doubt that it’s a challenging environment but this one of the reasons why I love digital marketing so much.  Here are 7 things that every marketer should know about digital marketing…

1ne: Google has changed how they rank sites.  

In addition to keywords sites that have a bigger social media presence and engagement, including BLOGS, are going to rank higher than sites that don’t.  Check out this story for more information.

Digital Marketing Update – Penguin and Panda for Marketers

There has been a LOT of comment on the recent Google algorithm changes following the Penguin update and Panda tweaks in April. As with most things, people generally only speak out when they have a problem so it would be easy to assume these updates were a negative thing for your website. Wrong! The updates are designed to reward sites with useful, quality content and meaningful inbound links and downgrade those that don’t. And that is exactly what they do.

It’s perhaps had one of the biggest impacts we’ve seen for a while from a Google update but that was entirely its intention, to begin stamping out the sort of black hat tactics that boost poor quality sites above those who choose a more ethical approach.

Penguin and Panda. What’s the difference?

The Panda update is the newest of the two and it looks specifically at the quality of your links. For the marketers out there who don’t know what this means; links to your website are good and give the impression that other web users like your content enough to point to it via a link on their site/blog/comment etc thus indicating high quality.