When it comes to link building
and Search Engine Optimization (SEO), it can be a jungle out there, and in
order to successfully navigate that jungle, you need the right keywords and the
right keyword phrases. Selecting the
“right” linked phrase and/or keyword is about thinking like a potential
consumer—if you were them and you were using Google to search for a service,
for instance, what would you type into the search box? Thinking like the person on the other side of
the search platform, along with following the below suggestions, has the
potential to turn your content from invisible to a link building hot spot.
Stay Specific
When it comes to picking a
keyword for either your PPC (Pay-Per-Click) or SEO campaign, resist the desire
to come up with an over-generalized phrase.
Get away from thinking of a phrase that is simply descriptive of your
product, and try thinking deeper as to exactly what your product provides.
It is the service that people are searching for, not necessarily the
product itself. Based off of this, it is
usually a smart idea to string together a maximum of three words in order to
describe the service your business is offering.
Match Your Website Title
Google responds favorably to
keywords that either incorporate, or are, your company’s website title. That being said, it’s a challenge to do this
every time and most often, keywords and phrases require more creativity than
that. If you can’t match your website’s
title in each keyword phrase, then keep your keywords specific and aimed
towards less of the competitive “keyword spaces.”
Repeat, Repeat, Repeat
The value of repeating your links
through slightly altered keywords can’t be overemphasized. To do this correctly, make sure you’re not
just copying the phrase, but are changing it enough to link to another part of
your website(s) and/or social media page(s).
One website makes this great and simple suggestion: “The more important
concept to keep in mind is that you want to choose keywords that best relate to
the content present on a web page and on a website…” Essentially, keep in mind what you are
linking to, and make your keyword specifically descriptive of the content that
that link takes searchers to.
Webshark360 Knows How to Pick ‘Em
Do you still need help finding
the right SEO keyword, or phrase? Are
you an expert at writing effective SEO content chalk full with great keywords
and phrases, but you simply don’t have the time to stay on top of it all? If either of these two situations applies to
you, don’t sweat. Instead, meet
Webshark360: a premier attorney marketing agency located in the heart of
Southern California, Webshark360 has the professional team of expertise and
talent that you need to get your legal group up to the next level of attorney marketing
on the worldwide web.
Webshark360 has already developed a reputation
as the go to marketing agency for law firms and law groups of every size, from
the solo practice to the multi-national firm - Webshark360 can make a huge
difference by tackling your internet attorney marketing campaign strategies so
that you don’t have to. The professional
team of writers, designers, and link builders at Webshark360 is driving the
company in its up and coming status to meet the specific demands of each and
every firm that approaches it; one of the ways it is doing that is by employing
the right keywords and phrases into each and every piece of content that
Webshark360 is responsible for. Contact http://webshark360.com/ for more
information.
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